One-third of all time online is spent viewing videos on YouTube, and this site has over a billion monthly active users. YouTube allows web admins to post unique, creative content that is easy for viewers to share and consume. YouTube marketing is often an intimidating tool for new brands. For many reasons, YouTube may not be as effective as you think.

A majority of small business owners do not understand how to maximize YouTube for search engine optimization (SEO). Although there are numerous ways to optimize videos for SEO, the most effective method is creating videos directly related to your business. When your video is direct to your business or brand, YouTube will find it easier to rank highly in the major search engines. Additionally, creating short, sweet, entertaining videos that feature your product or service will help you maintain viewers who will, in turn, watch your next advertisement or buy your products and services. These “micro-videos” will optimize YouTube for you and will, in turn, help your brand optimize YouTube for search engine optimization.

Another reason that YouTube marketing is not effective is that it is tough to optimize videos for SEO. Many marketing strategists advise web admins to create an account with YouTube and submit their videos to the site. Unfortunately, the search engine ranking for YouTube is not great, and many websites fail to gain a high ranking. Some marketers have reported that creating a channel on YouTube and linking their website to it did not improve their page rankings. If you’re going to use a YouTube marketing strategy, you need to adopt a unique, creative strategy to optimize your channel.

YouTube marketing does have the potential to boost brand awareness, but the best way to do this is through blog posts, articles, press releases and YouTube videos. One of the reasons why YouTube is so effective as a promotional tool is that people can instantly share your content with friends and family. It doesn’t matter if they are using a mobile phone or a laptop; they can view and respond to your content anywhere in the world. The next time your company has an idea for a promotional campaign or wants to get more customers engaged, consider YouTube marketing.

There are other ways to optimize your channel, such as hiring someone to optimize it for you, but this method can take too much time and money for most small businesses and money to implement. YouTube offers you the opportunity to do all of this for free and with less hassle. YouTube Marketing is not just about making videos, but rather it’s about finding creative ways to make them helpful to others and then sharing them with the world. When you start getting results from YouTube, you will probably wonder how you ever got by without this powerful marketing strategy.